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Surveys and Questionnaires

Surveys and Questionnaires

Surveys and Questionnaires

Surveys and questionnaires are tools we can use to ask questions and collect data.

Surveys and questionnaires are a method of asking questions and collecting data. Questions need to be designed with a lot of thought to ensure the data collect is valid and reliable.

When designing a question for a survey or questionnaire, we need to take a few factors into account.


Questions should not be leading

Questions which encourage a particular answer can lead to unreliable results. For example, “You like Maths, don't you?”, would make people more likely to agree.


Questions should include exact measurements

A question should be specific. “How often do you go to the gym?” is very vague, whereas “How many days do you go to the gym every week?” is much more specific.


Answer options should be specific

When giving possible answers, such as "1-3 hours", the intervals should not overlap, and should also be exhaustive, and therefore cover all the possible answers.

Which of the following is an example of a leading question?

A question in a survey is “How many days in a month do you travel to work on public transport?”. Which is the best set of answer options?